Chapter 17 Retailing and Omni-Channel Marketing University of Arizona

KEY TERMS
Retailing: The set of business activities that add value to products and services sold to consumers for
their personal or family use
Omni-Channel (or Multi-Channel) Strategy: Involves selling in more than one channel (e.g., store,
catalog, Internet)
Distribution Intensity: The number of channel members to use at each level of the marketing
channel
Intensive Distribution: Designed to place products in as many outlets as possible
Exclusive Distribution: Granting exclusive geographic territories to one or very few retail
customers so no other retailers in the territory can sell a particular brand
Selective Distribution: Relies on a few selected retail customers in a territory to sell products
Conventional Supermarket: A large, self-service retail food store offering groceries, meat, and
produce, as well as some nonfood items such as health and beauty aids and general merchandise
Limited-Assortment Supermarkets: Stock only about 1500 SKUs
Extreme-Value Food Retailers: (SAME AS LIMITED-ASSORTMENT SUPERMARKETS)
Supercenters: Large stores (185,000) square feet) that combine a supermarket with a full-line
discount store
Warehouse Clubs: Large retailers (100,000 to 150,000 square feet) that offer a regular assortment
of food and general merchandise, little service, and low prices to the general public and small
businesses
Convenience Stores: Provide a limited variety an assortment of merchandise at a convenient
location in 3000- to 5000-square-foot stores with a speedy checkout
Department Stores: Retailers that carry a broad variety and deep assortment, offer customer
services, and organize their stores into distinct departments for displaying merchandise