MM11200 Business Environment Entertainment Manufacturer Aberystwyth University

Aberystwyth University

MM11200 Business Environment Entertainment Manufacturer Aberystwyth University

SUMMARY
”SWOT, which stands for strengths, weaknesses, opportunities and threats, is an analytical
framework that can help your company face its greatest challenges and find its most
promising new markets.”(Taylor, 2016) This SWOT analysis will take place on one of the
most recognizable organizations of XXI century- Apple. INTRODUCTION
The American company Apple was founded in 1974 by Steve Jobs and SteveWozniak. It is
currently one of the most profitable and recognizable brands in the world. It produces iPods,
iPhones, iPads and Macs. These products in recent years are the firston the list of the most
popular and appreciated products in the technology industry mainly because oftheir design
and customer-friendly use. ”There is possibly no other company which is so casual and at the same time so powerful as
the computer and entertainment manufacturer Apple.” (Schneiders, 2011). A lot of people worked hard to make Apple popular on a global scale. However, this must
have been affected by many factors. This SWOT analysis is a sophisticated look at how Apple
has become prestigious and well-known it’s quality which continues,to make customers
choose their brand. It will discuss further opportunities the company stillhas and threats,
which can be fought, unfortunately can not be eliminate. The first and greatest strength of a company is brand image. Apple is not just phones,
computers and other gadgets. For many people, it’s a lifestyle. ”The genius of Apple is that its
brand has come to embody a lifestyle.” (Cuneo,2003) ”Everywhere you look businesspeople
and students parade their sleek titanium Powerbooks; computer geeks andtech pundits
enthuse about the incredible speed of the new G5” This is prestige, it is best quality. Apple has
become the desire of society. Even the first sentence of Apple’s Store Sales and Refund terms
suggest that Apple’s products are ”cool”. ”Thanks for shopping at Apple. We appreciate the
fact that you like to buy the cool stuffwe build.” (Legal – sales policies, 2016). Adevrtising is a another very strong side of the company. Apple today, as one of the richest
companies in the world, achieved this by advertising their products were the best quality and
more modern. Their first ad for their second computer-”Macintosh” has beenone of the most
popular ads in history (January 1984). ”The ad was aired nationally only once, during the
Super Bowl.” (Lee, 2014). That ad shows a woman rebelling against the police state.
(Antisubliminal (2006)Apple – 1984)

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